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Empty Classroom

Right people.
Right seats.
Right time.

Strategic hiring advisory, delivered by Moxie founder Ben Kershaw

ZIGZAG

ADVISORY

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I help founders and leadership teams design the roles they need and build hiring plans that align with the future they’re aiming for.
 
This isn’t organisational design. It’s clarity. It's about structure, people, and how to grow well.

“First who, then what.” — Jim Collins

What I do

Right Seat

Define the outcomes, behaviours and working relationships needed for each role. Not a job description. A strategic seat.

Right Person

Align values, motivations and working style, so that fit isn’t just cultural, it’s purposeful.
This is about how people show up, not just what they’ve done.

Right Plan

Map the sequence and priority of critical hires.
Because it’s not just who you hire — it’s when and in what order.

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Why it matters

Hiring is not a transaction.

It shapes momentum, morale, and how your business performs.

Often, leaders are forced to hire reactively, responding to vacancies, not driving toward what’s needed next.

I help you pause, think bigger, and make sure each appointment builds toward something — not just filling a gap.

Growth
Growth

Some teams just work.

They’re clear, aligned, and able to grow without friction. Others constantly bump into problems that feel unrelated — until you look at the team structure.
 

The Level 5 framework helps diagnose where your team is now, and what to shift to unlock the next stage of performance.

How we can work together

  • Clarify the outcomes, behaviours and expectations of a role before you hire.

  • Zoom out. Identify critical gaps, over-reliance, or mismatches between structure and direction.

  • Align your leadership team on what “great” looks like and how to build toward it.

  • Pinpoint where you are on the Level 5 scale — and what’s holding your team back.

BEN

About me

I’ve spent two decades helping founders and leaders build better teams, mostly by asking better questions before anyone gets hired.

My work sits somewhere between recruitment and strategy. I care about who’s in the seat — but only once we’re clear on what that seat really is.

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ready to hire now?

When you’re ready to execute the plan, Moxie can deliver the search
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